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24/7 Outreach Support for the Nation’s Leading Agricultural Publisher

1-page Case Study | Real-world results | Learn how Farm Journal Media scaled subscription renewals while protecting internal resources

What You’ll Learn Section

As Farm Journal Media (FJM) sought to maintain its position as the nation’s leading agricultural publisher, they faced the challenge of managing outreach to a massive database of current and lapsed subscribers. To capture this revenue stream without diverting internal staff from core operations, FJM partnered with AnswerNet to manage comprehensive renewal and reinstatement campaigns.

How outsourcing subscription management enabled FJM to maintain a 24/7 outreach presence and recapture potential revenue.
Why a dedicated external contact center solved the lack of in-house staff while providing the skill needed to manage complex industry data.
How live customer surveys post-payment allowed FJM to capture critical demographic information for their robust database.
The measurable results: 2,400+ monthly agent hours, improved revenue control, and the flexibility to scale for special promotions.

With routine subscription renewals and data collection managed externally, Farm Journal Media’s internal teams can focus on publishing and broadcasting high-quality agricultural content. The result: streamlined revenue flow, reduced overhead, and a trusted partnership that continues to grow.

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Resource Center > Case Studies

24/7 Outreach Support for the Nation’s Leading Agricultural Publisher

What You’ll Learn Section

Get Instant Access!

Don’t Do It Alone - Get Expert Support

Learn From Teams Running Campaigns Right Now

DNC/TCPA awareness baked into every play

Script coaching for empathy and clarity

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